Grow Your Business with the 10 Cs of Social Media
Most of us who are entrenched in social media are driven by the goal of growing our business. Yes, we’ve met wonderful new people and friends along the way. Had a few yucks online and maybe a few...
View Article5 ways to get publicity during the July 4th holiday
Long holiday weekends like July 4th bring the news cycle to a screeching halt. This year, the U.S. celebrates Independence Day on Wednesday. But even though most are distracted with barbecues,...
View ArticleSocial media health check: Is your strategy on life support?
It’s time to zero in on your social media strategy and determine if you’re having an identity crisis (online, of course). Do you think your digital strategy is healthy or lingering on life support?...
View Article5 (more) things every social content marketer must know how to do
In business, 2012 has been a banner year for social content and marketing. How have you fared, and where are you heading in 2013? The Content Marketing Institute’s latest report, B2B Content Marketing:...
View ArticleHow ‘breaking news’ got broken
How exactly did the process of gathering news get to this point? We have allowed news readers to go on-the-air and vomit ambiguous language that holds no one accountable. This is not the first time we...
View Article3 ways to write positive news headlines in a negatively charged world
It’s time to kill the ‘headline fear factor.’ Anyone who writes or produces content could be guilty of spewing fear throughout communities. Bright, well-educated, and good-intentioned people who are...
View Article4 Letter Words for Creating New Content
I was born in Brooklyn, New York. I know a lot of four-letter words. Sure there are a few that aren’t suitable for this space. But I learned a lot of positive four letter words when I was growing up,...
View ArticleDo You Know How to Create and Use Punchy Sound Bites?
Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less. Sound bites have typically been associated with political speeches and the subsequent ‘confusion’...
View Article7 Reasons Not to Pitch Your Story This Week
The July 4th holiday typically throws newsrooms and reporters into a ‘scramble for something other than pools, camping, and gas price stories…PUH-LEEZE!’ Monday’s are usually slow news days. But as the...
View ArticleThe Agony of Delete: 3 Easy Ways to Clean Up Your Content
Here’s an unscientific poll about content that I want to share with you. More than 80% of people who write press releases, blog posts, bylined articles, and white papers admit they struggle with how to...
View Article3 Quick Ways to Create Powerful Health-Related Content
Here are three proven tips for health care marketers to help unlock creativity and generate new story ideas. The post 3 Quick Ways to Create Powerful Health-Related Content appeared first on Get In...
View Article5 Common Rookie Mistakes to Avoid When Looking for PR
Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business. The post 5 Common Rookie Mistakes to Avoid When Looking for PR appeared first on Get In Front...
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